Yahoo buys Google Adwords alike Online Advertising firm Dapper
Yahoo took a step forward in serving advertisement on different websites and blogs by taking over an online advertising firm, similar to Google Adwords called “Dapper“.
Dapper is different from Google Adwords as it can provide customizable ads depending on layout and ad blocks on the website of blog. One can get slide-down ads tailored which would provide users targeted ads, and help them find out what they need.
Google Adwords‘ online advertising system is also very good, it tracks various keywords on website or blog and then display relevant ads which is very important.
Dapper which is now under Yahoo was launched by Eran Shir and John Aizen in 2006 and since then internet has become a tight marketing spot for many.
Frank Weishaupt, vice president of North America ad marketplaces at Yahoo, said in order to emphasize on Dapper’s contribution to Yahoo, “more efficiently deliver dynamic and personalized ads for customers across more of our network.”