Heins, who has 23 years of experience with Siemens, believes that RIM is on the right track and is sure that RIM would stay in Top 3 Smartphone manufacturers in the world.
In an interview, which was posted on YouTube, he shared his vision for the company,
“We continue doing well what we’re doing; I see no problem with us being in the top three players worldwide.”
RIM suffered a few setbacks last year, especially in Asian Markets. Pointing out the scenario in the form of constructive criticism, Heins said that company can improve the way it executes.
Heins also added,
“We’ve learned to execute and, though we need to get better at execution, we’ve learned a lot. When we say that a product is defined, we must move decisively into execution mode and get the product done with good quality, on time and at good cost.”
Even though several tech enthusiasts believe that RIM should move to Android or Windows Phone 7.5 for their devices but Heins thinks otherwise. RIM’s latest operating system BlackBerry OS 10 would release soon, and according to Thorsten, it is capable enough to provide BlackBerry Phones with that competitive edge.
Heins also said that he would focus more on marketing active & improve the way consumers perceive BlackBerry Products through advertising etc.
A change at the top of a company seems to harbor changes all along the hierarchy. We’d have to wait to see whether Heins new vision for RIM brings restores brand’s slightly lost position in the world.