Rovio’s financial results for 2011, which it revealed on Monday suggests that 2011 was a great year for the Angry Birds franchise. The company generated a total of $106.3 million in sales which includes the revenue generated from selling three Angry Birds games viz. Angry Birds, Angry Birds Seasons and Angry Birds Rio and official Angry Birds merchandise.
“The strong growth in revenue clearly demonstrates the popularity of the Angry Birds brand.” Mikael Hed, Rovio CEO said. “The heavy investments made in 2011 to all business areas will be seen in future products. To ensure continuous success we need to be creative and stay focused on entertaining our millions of fans by continuously developing new and innovative products and services.”
The three games were downloaded about 648 million times across platforms with about 200 million users playing the games actively each month. Rovio is expecting the business to grow even further this year. With Angry Birds Space out already, I believe Rovio is going to make a lot of money from it. Rovio has been promoting its games with several Android phones and tablets, offering premium version of Angry Birds Space with the device (check out Samsung Galaxy Note promo).