The term BlackBerry has been off the headlines for quite some time now, partly because the company has decided to wait for the right moment to release their new products. RIM’s current CEO, Thorsten Heins, appeared very confident about their new products in the interview where he revealed company’s plans about BlackBerry OS 10 and their flagship Smartphone.
For some time now, a few rumours about their flagship – Z10 – has been circulating the blogosphere, which suggest that RIM has put in quite some time in building a Smartphone that would appeal consumers who love BlackBerry’s secure operating system, but don’t want to buy it anymore because of obsolete hardware and form factor.
Yes, you’ve guessed it right, if we are to believe the latest leaked picture of Z10, it appears to be a full touchscreen phone, with absolutely no physical buttons at the front. RIM plans to unveil Z10 Smartphone and BlackBerry OS 10 at an event scheduled on 30th of next month.
There are also leaks regarding Z10’s tech specs which suggest that it would feature: a 4.2-inch HD display screen (sharper than that of iPhone 5, HTC One X+ and Samsung Galaxy S 3/Note 2), a dual-core 1.5 GHz Snapdragon S4 processor, 2 GB of RAM, 16 GB of internal storage and a microSD card slot.
The Smartphone will also feature an 8-megapixel rear camera – capable of shooting 1080p videos – a 2-megapixel front camera, LTE connectivity, NFC support and a 1,800 mAh battery.
In my opinion, BlackBerry’s marketing would determine how well this product would be accepted by people. By the looks of it, it doesn’t appear spectacular to me, design is good, but hardware isn’t as beefed up as competition running Android. BlackBerry lovers might drool over this, but attracting somebody who is thinking of switching from iPhone or Android would be very difficult. The same statement holds good for Nokia and the entire Windows Phone line-up.