According to new data released by Flurry, Amazon App Store for Android generates more revenue per daily user as compared to Android Market – which was recently loaded with movies, music, books and a new name – Google Play Store. Well, it’s not surprising actually, Amazon features high-quality apps in their App Store and runs several campaigns each month to increase the amount of returning customers.
According the results generated by Flurry, for each dollar spent on iOS app, Amazon App Store generates 89 cents while Google Play Store makes a mere 23 cents. To compile this result, Flurry considered top apps which were available on all the three app stores viz. Apple App Store, Amazon App Store and Google Play Store and then rated them based on the revenue they generated.
Flurry cites Amazon’s online retail prowess and one-click checkout as the reasons for its success, “Amazon, who invented the one-click purchase, perfected online shopping with data, efficiency, and customer service,” says Flurry’s VP of Marketing Peter Farago.
Amazon is not just a content provider, with Kindle Fire it has entered into fierce competition, especially with Android tablets manufactured by Samsung. It’s a good idea for a company to create a dedicated App Store for its products and taking inspiration from Amazon’s success, other companies might come up with a dedicated App Store for their Android tablets thus expanding the app ecosystem.
[via Tech Crunch]